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 5 C's of Credit:
Understanding a Bank's Business Loan Decision There are many factors a bank takes into account when considering your business loan request. It’s important to remember that your commercial loan officer is tasked with finding ways to make your loan a reality. A responsible lender, like Citywide Banks, will base decisions on both tangible and intangible criteria. While each lending situation is unique, most banks utilize some variation of a basis known as the ‘Five C’s of Credit.’ Understanding the Five C’s can help your business better prepare for your loan request and the related discussions with your loan officer.
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 Keys to Ensuring PR Works for Your Business
by Kathryn Marshall 104 West Partners Do you frequently have stories written about your company but nothing really seems to happen as a result? This is a common problem many companies face and often times, it’s because their public relations activities are not strategically aligned with the business.
Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” Successful companies have figured out that PR can have a tremendous impact on their business when applied strategically. And the most successful ones have perfected the art of strategically aligning PR with their business needs for maximum return. But how is that done? Whether you are new to PR or are looking to improve the results of an existing PR program, the first step in maximizing your return on investment is to identify your company’s goals and objectives and where PR can best support these efforts. Many companies make the mistake... Read rest of article |
Check out more Pro Tips articles at CitywideBanks.com. Citywide presents this monthly series of small business topics written by local experts in accounting, technology, HR, & other segments. |
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