Customer focus sounds cliché, but it is more important than ever in a recession. Your customers are also thinking how they can best survive the current economy. How can you help them? No, not how can your products and services help them, but how can YOU help them?
You can ‘cement’ those important relationships by doing something that brings personal value. When is the last time you gave a customer a referral? Do you have competitive information that would not compromise another customer or relationship?
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